Bic pens: Sexist ad for South African women's day reveals ignorance | news.com.au — Australia's leading news site
Bic pens: Sexist ad for South African women's day reveals ignorance | news.com.au — Australia's leading news site
![BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/08/11/17/2B46F09E00000578-0-image-a-22_1439312270373.jpg)
BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online
![Customers mock Bic's 'sexist' pink lighters for women to light candles while blokes get a blue version to fire up the BBQ | The Sun Customers mock Bic's 'sexist' pink lighters for women to light candles while blokes get a blue version to fire up the BBQ | The Sun](https://www.thesun.co.uk/wp-content/uploads/2017/05/bic1.jpg?strip=all&quality=100&w=1011&h=725&crop=1)
Customers mock Bic's 'sexist' pink lighters for women to light candles while blokes get a blue version to fire up the BBQ | The Sun
![iDEA WONKs LLC. on X: ".#Bicpens #sexist ad:Act like a lady, think like a man http://t.co/Dm78S0ad27 I've edited. Much improved. @CNN http://t.co/RIxGaT6tuX" / X iDEA WONKs LLC. on X: ".#Bicpens #sexist ad:Act like a lady, think like a man http://t.co/Dm78S0ad27 I've edited. Much improved. @CNN http://t.co/RIxGaT6tuX" / X](https://pbs.twimg.com/media/CMPznuNWcAAQYdN.png)