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If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
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No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad | "The Best Men Can Be" Gillette PSA | Know Your Meme
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Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands | Fox News
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Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
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Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
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Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
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Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
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